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| Contextual Advertising in User SMS |
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Today, traditional SMS marketing has become a commonplace in Nigeria. Anyone can purchase bulk SMS and dispatch SMS messages using a mobile numbers database. Indeed this form of SMS
marketing has its own opportunities however, in many cases; these messages are plagued with spam, privacy intrusion and a high nuisance value.
Get2sms offers “YOU” an active user base comprising of thousands of Nigerian mobile subscriber’s who have opted-in to carry your advertisement to their friends, families and acquaintances, generally cutting across all demographics. In exchange for this, they get to send SMS for free. |
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| How it works |
| Get2SMS offers its user’s up to a maximum of 85 characters (out of 160 characters in a standard SMS message) for their personal SMS messages, the rest of the characters are reserved for you, advertisers, to append your ads. Advertisement can be in form of a promotion, discounted sales, special events, brand awareness tagline or campaign etc. |
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| Get2sms advertising offers YOU the ability to : |
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Reach a large audience based on the context of the user’s personal message
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Increase your reach to a new interactive marketing channel
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Quickly save money, energy, lower your cost and increase marketing efficiency
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Generate instant results for your business
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Deploy effective SMS marketing campaign without requiring any mobile numbers database
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| Make each user becomes your brand ambassador. |
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Whatever your business or your budget is,
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| get2sms ads will increase the efficiency in your marketing department because you are guaranteed to reach your target segment at your desired time, also each get2sms user becomes your brand ambassador, what this means is that you will have more flexibility and can better focus on delivering on customer’s expectation, ultimately saving your company money and energy as well as producing the right results quickly. |
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| With get2sms ads, companies can easily dominate their market and create new markets. The list below highlights some of get2sms ads benefits. |
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| Contextual Advertisement |
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| Get2sms ads give YOU the ability to send advertisements based on the context of the personal SMS in addition to contolling the location and time of advertising. This ensures high reach to your desired target market as well as value for every Naira spent. |
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| Every User is your Brand Ambassador |
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| With traditional SMS marketing tools, you can reach only the mobile users in a database. With get2sms, each user potentially ‘acts’ as a brand ambassador for YOU and his mobile phones’ contacts become your dynamic mobile numbers database. |
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| High Ads Retention - Opt-in users more likely to read your ads |
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| Users volutarily opt-in to send/recieve your appended ads, so they consume them with interest. In addition, because ads are appended to personal messages, they are read and stored in the mobile phones with minimal chances of deletion, this presents marketers a receptive and non-intrusive way to communicate their messages. |
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| SPAM-less |
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| Get2SMS messages are between 2 or more people who are in a relationship and know themselves, as such, messages cannot be considered SPAM. In addition, the recipients can easily identify the recipients mobile number which is displayed in the message. |
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| About Get2sms Mobile Advertising |
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Easy setup
Starting a get2sms ads campaign is easy. You can quickly setup your campaign in just a few minutes using our self-serve ads platform. Alternatively, you can contact our sales and client services teams for assistance. |
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Multiple Ad Lengths
Get2SMS offers its users upto a maxmimum of 85 characters (out of a standard 160 characters) for their personal SMS, the rest of the characters are reserved for you, advertisers to append your ads.
Get2SMS ads insertion platform enables you to create each ad in 3 different lengths (55, 80 and 95 characters). The get2sms ad serving platform is responsible to serve the appropriate legth of ad depending on the noumber of characters used in the user’s personal message.
Consequently, |
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| If a user’s personal message is between 0 to 50 characters, it will attracts a 95 characters SMS ad |
0 - 50 characters
user SMS
95 character
appended ad |
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If a user’s personal message is
between 51 to 67 characters,
it will attracts an 80 characters
appended SMS ad |
51 - 67 characters user SMS
80 character
appended ad
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If user’s personal message is
between 68 to 90 characters,
it wl iattracts a 55 characters SMS ad |
68 - 90 characters
user SMS
55 character
appended ad |
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| Multiple ad lengths provides different ad options and empowers the creative marketer to easily deploy multiple ad of different lengths in the same campaign. |
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Campaign Targeting Parameters
Get2SMS ads provides comprehensive reports to track advertising
performance. This includes ad delivery reports and budget spent. Advertisers can drill down based on targeting parameters. |
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Analytics
Get2SMS ads provides comprehensive reports to track advertising
performance. This includes ad delivery reports and budget spent. Advertisers can drill down based on targeting parameters. |
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| Keyword Targeting |
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| What are keywords? |
| Keywords are words related to your campaigns. Get2sms offers you the power to target your campaign based on keywords in the users personal message, this further ensures that the recipients recive ads that are relevant to them |
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| What are examples of keywords? |
| Suppose your business is all about the sales of gadgets and phones, then the following words related to your business can be setup as keywords using get2sms advertising keyword targeting option; phones, Nokia, Samsung, mini gadgets, Opera mini, PSP etc. When any of these word appear in a users’ personal message, your advertisements will automatically be appended to the message. |
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| Getting Started |
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Getting started with get2sms advertising is really very easy but first you need to understand how get2sms advertising differs from traditional SMS advertising.
No mobile number’s database - with traditional advertising, you can reach only mobile users in your customer database but with get2sms, all get2sms user’s are your brand ambassadors beause your advertiserments will be appended in their personal messages.
You are in control - Unlike traditional SMS, get2sms advertising puts YOU in total control of your ads campaign. Using your get2sms ads account, you can control;
how many SMS ads to be appended daily (minimum of 200 sms ads)
the selected cities you want your ads displayed
the time frame and days of week in which you want your SMS ads displayed
the demographic segments you want your ads displayed to
keywords in user’s personal message you want to target |
If you no longer want to spend any more on your ads, you can simply deactivate it.
So, whats required to advertise using get2sms Advertising Platform?
To get started simply fill the form on http://ads.get2sms.com/ and a get2sms ads representative will contact you shortly.
Alternatively, you click here to contact us |
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| Creating Your Ads |
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| How do I create an ad? |
| To create you ads, you need to login to your account. The following are the fields that you will require are the fields which you have to fill in with details. |
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| Basic Information |
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Campaign name : Enter the campaign name of your choice. Eg. ABC Shoe Ad or XYZ Computers Ad.
Ad Text : Choose the text to be inserted into the users personal SMS. You will need to create 3 different ads of lengths 55, 80 and 95 characters (including spaces) the to fillat will get appended depending on the length of the users message. Here are some examples to give an idea of how to frame your ad:
> Top your account with just N10,000 and win instantly! Call 01-27XXXXX.
> Get 5% on all computer courses at XXXX computer school, call 080XXXXXXXX now.
Duration : Select the Start & End Date.
Daily Spend : Select how many ads you want to serve daily and your total SMS budgeted for this campaign. |
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| Targeting : |
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Target Location : Select your target location; this can be by state only or by state and city, your ads will only be displayed to mobile consumers in this location.
Select the days of the week, you want to dispatch your ad. |
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| Budget : |
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| Determine how much adds you want to serve daily as well as your total budget for the campaign
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| Can I control how many times a user will see my ad? |
| No, we do deliver the ads once to a single mobile number in most of the cases. |
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| How do I only reach users in a particular location? |
| You can choose the one or more of the locations specified under the Targeting section |
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| Can I reach users in lagos and its metro cities? |
| Yes you can, tick Lagos in the state section, and select the cities from the box containing cities. |
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| I want my ads to run in mornings, can you do it? |
| Yes, specify the time frame (start and end time) in between which your ads will be displayed. |
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| I need to change my ad, how do I? |
| Click on “edit ad” under Manage Ads page to edit your ad. The status of the ad will change to “Pending for Approval”. |
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| I want to cancel my ad, how do I? |
| You can't cancel an ad once it has been started. You can contact us at support@get2sms.com to cancel your ad.You can however, deactivate your campaign whenever you wish, this will stop your ads and it will no longer be appended in user messages. |
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| Where will the ad go in the SMS? |
| The ad is appended at the bottom of a get2sms user’s personal message. |
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| I have created the ad, why does it still show as pending? |
| The ad will be reviewed and started within 1 hour. You will be intimated by an SMS once the ad has been started. |
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| When do my ads start being sent? |
| Your ad will be sent across as soon as get2sms approves it. It will be sent during the timeframe you set for your ad. |
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| How many ads can I send? |
| There is no limit on how many ads you can send. This is determined by how much you set your Max Daily Spend and your Max Budget. The tighter your restrictions the fewer (and more targeted) the recipients are. |
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| What happens if the entire number of ads I requested is not sent? |
| Get2sms will communicate with you and will ask whether you want to get refunded of remaining Ad amount or want to extend the time of your advertising campaign. |
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| Does my ad need any approval? |
| Yes, your ad has to be approved before it is displayed to the mobile users. |
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| Will I be provided my SMS ads report? |
| yes, simply click on “Reports” link in your account to see detailed report about your SMS ad campaign. For more information, please contact us by emailing support [at] get2sms.com. |
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| Why is my ad disapproved? What to do next? |
| Your ad has to meet certain content guidelines and requirements, mentioned in the ‘Terms and Conditions'. If it does not meet them, we will disapprove the ad and intimate the same to you mentioning the reasons. |
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| Sample Ads |
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To create awareness about your products
* For you Internet and security solutions, call 08XXXXXXXXX or visit www.XXXXX.com
To get word about your sales promotionout
*Sales!! get 5% off all Suit purchases @ XXX Boutique uptill 2/2/10, call 018236XXX now.
*Buy items worth N1k and get a free gift in the XYZ Shop promo, call 018263XXX7
To create awareness of an event
*Watch “The Spirit of XXXXX” every Friday only on XXX TV @ 5pm.
*Be a part of the XXXX celebration on XXXX APR. 830PM, call 01823XXXXX for details
You can create simple actionable SMS ads like these by following the steps below
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| Set your business apart |
| Your ad should capture the attention of the recipient and provide a unique proposition which sets your business apart at that given instance when he/she recieves your ad. |
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| Present a strong call-to-action |
| Your ad should convey a call-to-action along with the benefits of your product or service. A call-to-action encourages users to buy your product or use your service and ensures they understand exactly what you expect them to do. Some call-to-action phrases are Buy, Order, and Get a Quote. |
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| Test multiple ads for the same service or product |
| Experiment with different offers and call-to-action phrases to see what's most effective for your advertising goals. Our system helps you know the better-performing ad more often. You can use that ad for your present and future advertising campaigns. |
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| Create simple, enticing ads. |
| What makes your product or service stand out from your competitors? Highlight these key differentiating points in your ad. Be sure to describe any unique features or promotions you offer. |
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| Cost and Payment 6 |
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| What is the rate per ad credit? |
| Each SMS ad credit costs N3.50. |
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| What is the minimum advertising budget? |
| The minimum budget limit is fxed at N5,000 |
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| What is the maximum advertising budget? |
| There is no maximum advertising budget, an advertiser may decide to take up all SMS messages sent on a given day by all get2sms users and have his advertiseemnt appended to all messges. A typical scenario is an exclusive advertisement placed on Christmas or St. Valentines day. |
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| How do I pay? |
| You can pay by using any interswitch debit card, online net banking or offline in any of our designated banks (see payment ooptions). |
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| Can I request a refund for my remaining get2sms ad credit balance? |
| Yes, you can request for a balance when we have not appended all of your ads within the timeframe specified by you. However, you can use the balance amount for any of your advertising campaign. |
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| Will you give any discount if I give more ads? |
| No, not for now. |
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| Do I have to pay extra for any click on clickable link in my ad over SMS? |
| No, you will not be charged extra for placing clickable link in your ad or, recipient clicks your link. |
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| Can I pay after my ad campaign has been created - postpaid? |
| No. You need to buy get2sms ad credits before ad creation. |
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| Where can I direct other questions? |
| For any queries contact our support team at support@get2sms.com |
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| Payment Option |
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| We offer both Online and Offline options to buy SMS ads credits |
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| Online Methods |
| *Once logged on to you account. You can pay using any Nigerian debit card using Interswitch gateway |
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| Offline Methods |
| Cheque / Draft / Money Order / Cash Deposit In favour of |
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| Bank Name: Zenith Bank |
| Drawn in favour of: SMS Territory Nigeria Limited |
| Current Account No: 6117302667 |
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